Workbook

 

On

 

             Selling Skills Program

 

For

 

Advertisement Sales Personnel of Newspapers, Magazines, TV, Radio, Website, Yellow Pages etc.

 

An initiative of

 

Motivatorz‘r’us.com

A-12, J3/76D, KHIRKE EXT., MALVIYA NAGAR, NEW DELHI-17

TEL: 011 29542335

CELL: 0091 9891439772

  Email: contact@motivatorzrus.com

Website: www.motivatorzrus.com

www.jamalshahunleashed.socialgo.com

 

 

 

 

 

 

 

INTRODUCTION

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction

 

What do you expect from this training program? List out your objectives from the program

 

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What is the reason for your existence in this company?

 

 

 

 

 

 

 

 

 

 

 

 

 

Section 1

 

 

 

 

 

 

 

 

 

 

 

 

EXPLAINING ADVERTISING SELLING

 

 

 

 

 

 

 

 

What is selling?

 

 

 

 

 

 

 

 

 

 

 

 

 

What is advertisement selling?

 

 

 

 

 

 

 

 

 

 

 

 

 

The tools involved in selling advertisements / space are:

 

 

 

 

 

 

 

 

 

 

As an advertisement seller you will

 

 

 

 

 

 

 

 

 

 

 

Why you should always be thinking positive?

 

 

 

 

 

 

 

 

 

 

 

 

The two biggest enemies of positive thinking are:

 

 

1.

 

 

 

2.

 

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What is rationalization? Why you should get rid of it?

 

 

 

 

 

 

 

 

 

 

 

What are the 7 steps to advertisement selling success?

 

 

 

 

 

 

 

 

 

 

 

To be an effective and professional advertising. sales person what you should be doing in a consistent manner?

 

 

 

 

 

 

 

 

 

An advertisement sales career will give you what?

 

 

 

 

 

 

 

 

 

 

 

Why should you choose sales as a career?

 

 

 

 

 

 

 

 

 

 

 

 

What you need to do to become successful in your sales career?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Why do advertising sales people fail according to studies?

What are the 5 P’s in advertising sales?

 

 

 

 

 

 

 

 

 

 

 

 

What could be the perceptions of readers about your newspaper / magazine etc.?

 

 

 

 

 

 

 

 

 

 

 

 

How would you position your publication / TV channel . radio / yellow pages / website as an effective ad. media vehicle?

 

 

 

 

 

 

 

 

 

 

 

How would you describe your newspapers / magazines / TV channels strengths as?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What would be your marketing stance for your city centric supplements?

 

 

 

 

 

 

 

 

 

 

 

What benefits could advertisers have by advertising in city centric supplements?

 

 

 

 

 

 

 

 

 

 

 

 

 

What is a RAASCIL factor? How can you use it to sell display ads in classifieds?

 

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How could retail advertisers undertake brand-building exercise by advertising in the……………………………..