Workbook
On
Selling Skills Program
For
Advertisement Sales Personnel of Newspapers, Magazines, TV, Radio, Website, Yellow Pages etc.
An initiative of
Motivatorz‘r’us.com
A-12, J3/76D, KHIRKE EXT., MALVIYA NAGAR, NEW DELHI-17
TEL: 011 29542335
CELL: 0091 9891439772
Email: contact@motivatorzrus.com
Website: www.motivatorzrus.com
www.jamalshahunleashed.socialgo.com
INTRODUCTION
Introduction
What do you expect from this training program? List out your objectives from the program
What is the reason for your existence in this company?
Section 1
EXPLAINING ADVERTISING SELLING
What is selling?
What is advertisement selling?
The tools involved in selling advertisements / space are:
As an advertisement seller you will
Why you should always be thinking positive?
The two biggest enemies of positive thinking are:
1.
2.
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What is rationalization? Why you should get rid of it?
What are the 7 steps to advertisement selling success?
To be an effective and professional advertising. sales person what you should be doing in a consistent manner?
An advertisement sales career will give you what?
Why should you choose sales as a career?
What you need to do to become successful in your sales career?
Why do advertising sales people fail according to studies?
What are the 5 P’s in advertising sales?
What could be the perceptions of readers about your newspaper / magazine etc.?
How would you position your publication / TV channel . radio / yellow pages / website as an effective ad. media vehicle?
How would you describe your newspapers / magazines / TV channels strengths as?
What would be your marketing stance for your city centric supplements?
What benefits could advertisers have by advertising in city centric supplements?
What is a RAASCIL factor? How can you use it to sell display ads in classifieds?
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How could retail advertisers undertake brand-building exercise by advertising in the……………………………..