Telemarketing script for generating appointments for Telesales Executives

Product:  Bulk ads. in the classifieds / ads in yellow pages / websites / magazines

You are a telemarketing professional marketing advertising space in your newspapers classifieds columns. You call up Roopam enterprises. The receptionist Rubina takes the call and you ask for the GM Mr. Javed Khan…

Rubina: Roopam Enterprises, good morning, how may I help you?

You: Give me Javed please. This is Hina from XYZ newspaper. (You take the forename of the prospective advertiser to show your familiarity with him with the hope that the receptionist will think that her boss knows you and put you straight on to the prospective advertiser Mr. Javed Khan. Most often this ploy works.)

Rubina: What is it about?

You: It’s about business

Here the receptionist will either put you through to the GM or ask further question

Receptionist: What’s it about?

You: My GM Mr. Kishan Lal has asked me to brief him about an idea which we are sure Javed would love…………………………………………………………………………………………………………………….

The prospective advertiser Mr. Javed Khan comes on line

Khan: Khan…

You: Good morning Mr. Javed Khan. Thanks for taking my call. This is Hina calling on behalf of XYZ newspaper.

Khan: What about?

You: My GM Mr. Kishan Lal has asked me to brief you about the possibility of your having an access to over 25 lakhs of your customers in a very cost effective manner. Are you aware of the fact that your adverts in our classifieds column will have buyers from across the city……………………………………………………………………………………………………………………………………